Stjepan Udovicic, business growth expert, appointed 9mobile’s chief commercial officer

The board of Emerging Markets Telecommunication Services Limited (EMTS), trading as 9mobile, has appointed Stjepan Udovicic, a business growth executive, as its chief commercial officer.

In a statement on Tuesday, the board said Udovicic will be responsible for the company’s brand evolution and development.

The new chief commercial officer is said to have vast international experience working in the telecoms, technology and service sectors in Asia, Europe, and the US.

Udovicic is experienced in driving growth across all market segments and brings onboard his competence and excellent grasp of general B2B and B2C businesses across industries.

“His product development expertise traverses competitive insight, user acceptance testing, product design, product pricing and customer relationship management with an emphasis on product delivery and product propagation into target touch-point ecosystems, including physical and digital interfaces,” the statement by the company read.

“Part of his remit at 9mobile would be to lead the marketing, products, sales, distribution, customer services, and digital front-ends. He will also be responsible for brand evolution and development as the company continues to expand and retool for growth.”

Udovicic joins 9mobile from Axiata Group Berhad and its operating company in Cambodia (Smart).

Commenting on Udovicic’s appointment, Alan Sinfield, 9mobile CEO, said the company is happy to welcome him into its fold, especially with his wealth of experience.

“Stjepan is a thoroughbred professional with a can-do spirit which is at the core of who we are at 9mobile. We are an adventurous brand, always pushing the limits of innovation, so Stjepan has come right into his home,” Sinfield said.

“I am confident he will play a significant role in further strengthening 9mobile’s market position in Nigeria’s competitive telecommunications industry.”

Udovicic, who has worked in Saudi Arabia and the United Arab Emirates, as Etisalat’s customer experience director, said he looks forward to ” using his expertise to further accelerate access to quality products and services for telecoms subscribers in Nigeria”.