Africa Road Builders appoints Global Citirep to secure partnerships for UAE, Abidjan conferences

The general commission of the Africa Road Builders–Trophee Babacar NDIAYE has appointed Global Citirep Communications, an integrated marketing communications agency, to secure partners across Nigeria for the commission’s upcoming conference.

As part of efforts to attract quality participation, the initiative will focus on engaging Nigerian stakeholders for the 10th edition of the Africa Road Builders conference.

In a statement by Global Citirep on Wednesday, the 10th edition will feature two major events, starting with an inaugural conference in April in the United Arab Emirates (UAE), themed ‘Transport in Africa: Services and Development’.

Subsequently, the second and final conference will take place in May in Abidjan, Côte d’Ivoire, alongside the African Development Bank’s (AfDB) annual meetings.

Both conferences will evaluate Africa’s transport services and infrastructure, highlighting key areas for improvement while driving action towards sustainable development.

In a letter of mandate, the commission assigned Global Citirep Communications the responsibility of identifying and registering participants, while also collecting participation fees for the upcoming events.

The mandate, signed by Barthélemy Kouamé, general commissioner of the Africa Road Builders–Trophee Babacar NDIAYE, officially designated Hakeem Bello, chief executive officer (CEO) of Global Citirep Communications, to lead the efforts.

Also, the communications firm will undertake initiatives aligned with the programme and pricing schedule provided by the general commission to ensure robust engagement from Nigeria.

Confirming his appointment, Bello said the high-level event will promote Africa’s road and transport infrastructure development, reflecting the organisers’ commitment to sustainable and inclusive growth.

“This edition focuses on transport services as a driver of economic and social development in Africa,” Bello said.

“It explores topics ranging from accessibility to transport provision, including financing, market management, and transport policy administration.

“Without forgetting the user experience, whether individuals or professionals: we are all affected.

“Like other developmental global platforms, the event aims at enhancing visibility and reputation, both as an individual delegate and as an entity operating in the mentioned fields.

“Regardless of your participation level, you are invited to share your ideas and experiences during presentations and ongoing discussions throughout the event.”

‘UAE CONFERENCE REGISTRATION GUARANTEES ABIDJAN ATTENDANCE’

Global Citirep said participants who register for the Africa Road Builders conference in the UAE will automatically qualify to attend the subsequent conference in Abidjan.

Like in previous editions, the final conference will take place on the sidelines of the AfDB’s annual meetings in Abidjan, where Akinwumi Adesina, president of AfDB, will receive a special distinction for his achievements at the bank.

Also, Global Citirep said the ordinary delegates will enjoy general benefits, while silver sponsors will receive additional advantages, including having their logos displayed on all event visuals and a dedicated page in Acturoutes magazine in April and May 2025.

The general benefits will include airport transfers, participation in all sessions, accommodation, a welcome dinner on April 24, lunch on April 24 and 25, and a closing dinner.

For gold sponsors, their benefits will include all general privileges, logo appearance, a page in Acturoutes magazine, and the opportunity to deliver two presentations on selected topics.

According to the communications firm, the highest sponsorship tier, the diamond sponsor or patron, will receive exclusive benefits such as logo visibility on all event materials, a two-page spread in Acturoutes magazine in April and May 2025, and two visuals on Acturoutes.

Additionally, diamond sponsors will receive the intro page on Acturoutes, featured placements on Acturoutes TV (live and recorded), and sponsorship of dinners where their messages will be delivered.

Furthermore, diamond sponsors will have the privilege of making two presentations on topics of their choice, along with several other exclusive benefits.

Bello is a fellow of the Nigerian Guild of Editors (NGE) and Nigerian Institute of Management (NIM), as well as a member of the Nigerian Institute of Public Relations (NIPR).

He brings over three decades of experience in media, infrastructure development, and communications to the role.

Participants can reach the Nigerian partners for the conferences via email at [email protected].