Lost, a television commercial which Airtel Nigeria launched in 2016, has won gold at the 2017 Epica awards in France.
It tells the story of a man (played by Gabriel Afolayan) stranded on an island- portraying how life without reliable mobile Internet and data services would be for digital natives.
The commercial, which came tops in the business and public service category, is the first to be won by a Nigerian brand.
In a statement, Ahmad Mokhles, chief commercial officer, Airtel Nigeria, said the commercial “drew on the use of metaphor and representation to deliver meaning with the aim of connecting with their audience”.
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“The recognition is yet another glowing testimony to Airtel’s passionate drive of connecting with consumers, sharing positive emotion and deepening bonds with its stakeholders,” he said.
“At Airtel Nigeria, the customer is at the heart of everything we do. I, therefore, dedicate this award to all telecoms consumers in Nigeria.”
Epica awards is a creative competition judged by journalists to celebrate excellence in marketing and communications.
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