Google has opened applications for the 2025 edition of its Hustle Academy program to support small and medium-sized businesses (SMBs)in Nigeria, Kenya, and South Africa.
In a statement on Wednesday, Kristy Grant, head of B2B marketing, sub-Saharan Africa at Google, said this year’s edition will focus on AI-powered business training to help entrepreneurs scale.
“We are thrilled to launch the 2025 Hustle Academy, continuing our commitment to empowering African entrepreneurs,” she said.
“This year, we are reinforcing our focus on AI-powered business training, enabling SMBs to leverage cutting-edge technology for growth.”
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The company said eligible businesses must have been operational for at least one year and be looking to expand, adding that participants will receive expert mentorship, case studies, and networking opportunities.
Google also announced the return of ‘Hustle Academy Brings You’, a speaker series featuring top African entrepreneurs.
The tech giant said the line up of founders for the speakers series includes Adenike Ogunlesi of Ruff ‘n’ Tumble, Brian Jura of Home 254 Apparel, Foluso Ogunwale of i-Fitness Gym, Nobukhosi Mukwevho of Khosi Nkhosi Fashion House, and Yolanda Odida of Pure Purple.
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The company added that the series will be available on the Google Africa YouTube channel.
Google said interested businesses can also follow the Google Africa YouTube channel for updates, noting that applications can be submitted here.
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