Relationships are exhausting, let’s face it. The high moments are just as intense as the lows and honestly, not everyone has the energy for the turmoil of an emotional rollercoaster. Not with water though – some things are just constant, reliable, and irreplaceable. Don’t believe us? Ask Fela Anikulapo Kuti.
The bond between humans and water is inexplicable. When Fela released “Water no get enemy” 47 years ago, he wasn’t exaggerating. There’s only so much (nothing at all, if you ask us) you can do without water. So why not do it with the water you trust?
Aquafina understands the unquestionable dependence of humans on water and that is why they pay homage in their PadiofLife campaign to a song that highlights this relationship first. I mean, it’s only a true friend that can cool your head down when it’s hot or help you cook soup. Again, not us, just Fela demonstrating the power of friendship.
Like the music genius, Aquafina understands the importance of storytelling. It is evident in their campaigns.
First, we see Nollwood actress, Kate Henshaw, express her love and gratitude for a partner that has kept her young and ageless. But her teases are admonished by Daniel Regha, the self-appointed social media guardian, advising the actress to “keep her lover a mystery”. Kate shares her age-defying secret to us anyway – Aquafina Premium Drinking Water – much against Regha’s warnings.
Twitter users are conversant with Aproko Doctor, a medical doctor who has dedicated his life to making sure we never thirst again. In the #Padioflife campaign, the good doctor admits the Aquafina brand has “had his back and cools his blood down”. An affirmation to Fela’s “if your head dey hot, na water go cool am” lyric.
Jemima Osunde, the Twitter sweetheart, and actress, also shares her affection for the water brand, saying it has always been there for her even at odd hours of the night.
For Munachi Abii, Nollywood actress, the water rejuvenates her and that is why she can trust the brand’s purity and with Jide Kene, the Nollywood actor, water transcends friendship into a lifelong commitment because with it comes total transparency and integrity.
Solomon Buchi, lifestyle coach, also seized the moment to highlight the possibility of true friendship, between males and females, without an ulterior purpose. His followers got to share their experiences on friendship with the opposite gender and many got to celebrate their long-time platonic friendships.
With the new #PadiofLife campaign, Aquafina emphasizes the human relationship with water as true friendship – something every human craves – in a creative and captivating way.
But the company does not just sell its products on sentiments. Science has shown one can only last three or four days without water. As a matter of fact, the human body is made up of 60% water. Aquafina understands the importance of water and that is why they take the purification process seriously.
The company’s online #Padioflife campaigns are only a fraction of the work done behind the scenes to ensure the brand maintains its spot as the safest drinking water.
Aquafina undergoes extensive filtration protocols, including reverse osmosis to eliminate dissolved solids and organic compounds, carbon filtration, ozonation and ultraviolet light to deliver pure drinking water.
With Aquafina, consumers can be certain that quality is assured with every bottle they take to satisfy their needs. It is a global brand from the makers of Pepsi and is available in over 35 countries, including Nigeria.
Its premium quality has positioned it as one of the best-selling global bottled water brands, reaching billions of consumers.
With Aquafina Premium Drinking Water, the fact that water is key to healthy living and the need for people to take cognizance of the quality of water they drink is evident in the campaign.
Asides from bottling water for consumption, Aquafina is a major promoter of a healthy lifestyle among Nigerians, with the sponsorship of the Lagos city marathon and other health events, shows, and sporting activities. The bottled water brand has been a major player in the Nigerian market for years and is one of the few brands in the premium category.
Just like a true padi, Aquafina is a quality premium brand, guaranteed to give you safe, pure, and refreshing drinking water. Aquafina is retailed in three bottle sizes of 50cl, 75cl, and 150cl.
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