Bowie breaks Adele’s record for most-watched video in a day

The shocking news of music icon David Bowie’s death has sent fans across the world scrambling to appreciate his music.

The works of the musician, who passed away on Sunday after battling with cancer for 18 months, became more popular during his death than his lifetime.

On Vevo, the top music video platform, Bowie set a one-day record, as fans watched his videos 51 million times, shattering the previous same-day record of 36 million set by Adele when Hello made its global debut on October 23.

The song Lazarus from his final album ‘Blackstar’ has been the most watched video with 11.1 million views.

The song is recognized for its haunting lyrics “Look up here / I’m in heaven / I’ve got scars that can’t be seen / I’ve got drama, can’t be stolen / Everybody knows me now”

The album, which was released just two days before his death, has been the top-selling album on iTunes.

The album is quickly climbing the Billboard charts and is expected to top Adele’s ‘25’ this week. This, ironically, would be the first time a Bowie album has topped the Billboard 200.

All Bowie’s albums are among iTunes top 100, with iTunes listing his albums occupying six of their Top 10 spots.

‘Best of Bowie’ is currently Apple’s second-best selling album, with 1972’s The Rise and Fall of Ziggy Stardust holding the number five position.

During his lifetime, Bowie starred in 21 movies and his musical career spanned six decades.