Carl Cruz appointed MD of Unilever

The board of Unilever Nigeria Plc has appointed Carl Cruz as its new managing director.

Soromidayo George, director, corporate affairs and sustainable business, Unilever, Ghana and Nigeria, announced the development in a statement.

Cruz is expected to assume management and leadership of the company effective February 1.

He is taking over from Adesola Sobande-Peters  who was appointed interim director following the resignation of Yaw Nsarkoh in November.

Until his appointment, Cruz served as chairman, Unilever Sri Lanka.

“Carl has over 26 years’ experience working in Customer Development, and in Marketing roles across Home Care, Beauty & Personal Care and Foods,” the statement read.

“He comes with extensive career in Unilever D & E Markets in Asia (Philippines, Thailand, India and Sri Lanka).

“As Chairman of Unilever Sri Lanka, Carl successfully steered the business to a sustainable and competitive growth trajectory. Mr. Carl holds a Bachelor of Science degree in Marketing from De La Salle University, Philippines.

“The  new leadership reflects Unilever’s focus on strengthening its operational effectiveness and reinforces the commitment of the company to its contribution to the socio-economic development of Nigeria.” 

 Speaking about the business, Cruz said: “Nigeria is an important market with exciting opportunities. Unilever Nigeria has a great team and our ambition is to satisfy consumers’ needs and make sustainable living commonplace.”