Chain Reactions Africa wins big at 2024 SABRE Awards

Chain Reactions Africa, a public relations and integrated communications consultancy firm, has won in seven categories at the 2024 SABRE Awards.

According to a statement on Monday, Chain Reactions secured the global honours for “its dexterous usage of public relations” with the Lagos Blue Rail project.

The PR firm also clinched the award for ‘Superior Achievement in Reputation Management’ for “The Hack – Expand Your Hustle” campaign for 9mobile.

The company won in the ‘Crisis and Issues Management Practice Area’ category for its crisis management campaign on the removal of fuel subsidy by the federal government.

“Chain Reactions Africa won in the Employee Communications category for its ‘Next Era of Happiness’ campaign for leading biscuit company, Pladis Foods Nigeria Limited during its rebranding exercise that saw it change its name from A&P Foods Limited,” the statement reads.

“It also emerged the winner of the Public Affairs/Government Relations category for its campaign for the Lagos Blue Rail by LAMATA.

“The company also won the Special Event/Sponsorship category prize for ‘The Hack – Expand Your Hustle’ campaign for 9mobile, as well as the Public Sector/Government category for the Lagos Blue Rail campaign for LAMATA.”

Reacting to the awards, Israel Opayemi, Chain Reactions Africa’s managing director and chief strategist, said the recognition is the result of the company’s hard work.

He commended the staff for their dedication, professionalism and creativity, and thanked clients for putting their trust in the company.

“These awards are a reflection of the brave and brilliant creative work we do at Chain Reactions Africa. But this honour truly belongs to our listening and receptive clients and not onto us,” he said.

“We celebrate Governor Babajide Sanwo-Olu, Mrs. Abimbola Akinajo who has been fittingly honoured with this global Diamond award; members of the Governor’s communications team, LAMATA’s communications team, our clients at the Presidency, 9mobilie and Pladis. We could not keep making miracles without your faith in our craft.”

Sabre Awards recognises works and campaigns in public relations across the United States, Europe, the Middle East, and Africa.

Chain Reactions Africa has over the years won the prestigious awards and has been awarded more than 15 Certificates of Excellence.