Facebook research unveils tips for Nigerian businesses to adapt during Ramadan

Facebook, social media giant, has offered six ways for Nigerian brands and businesses to plan and adapt during Ramadan 2021 to mitigate the impact caused by the COVID-19 pandemic.

It said Facebook IQ, its insights and research division, partnered with YouGov, a global public opinion and data, to conduct a research across 11 countries, including Nigeria during the 2020 Ramadan.

It said the research was to better understand the behaviours of individuals who observe and shop during the Ramadan season.

The six ways, derived from the research findings that was released on Tuesday, suggested that Nigerian brands must discover new ways to support businesses, mobile audiences, partnerships, new demand, new opportunities, and bargain hunters.

Facebook says Nigerian brands must raise awareness of their support for local businesses and the community during the pandemic in a clear and simple manner.

It said businesses must leverage the rise in mobile entertainment and resources to reach the right audience where they are adapting to how and where they like to discover new things.

The research findings suggest that brands should engage with partners to help reach new audiences in an authentic way and should explore collaborating with content creators who can inspire, generate deals and announce trends.

The social networking site advised brands to understand their audience’s needs and safety concerns when shopping online and on mobile, offering cross-border shoppers a frictionless experience throughout the entire purchase journey, both safely and conveniently.

It further said businesses should plan ahead to stay relevant and prepared for shopping peaks, reminding people of what they love by tapping into their preferences.

The research indicated that 68 percent of respondents in Nigeria look to discover more bargains during Ramadan and Eid, adding that 67 percent of respondents use Facebook platforms for inspiration, research and to discover new shopping ideas.

This year’s Ramadan is expected to begin in the evening of Tuesday, April 13 and end in the evening of Wednesday, 12 May.