Fairy, Iretyola Doyle begin fairy-tale brand partnership

Nigerian actress, presenter and broadcaster, Iretyola Doyle, has been named ambassador for the dish-washing liquid, New Fairy, which is now available in the Nigerian market.

Produced by Procter and Gamble (P&G), the New Fairy dish washing liquid has been launched by the multi-national company for its Nigerian customers.

Doyle, who expressed her excitement about the product’s arrival in Nigeria, spoke extensively about the product and her connection with it.

“It is easy to connect with a brand that makes the home its priority,” she said.

“We all need help to win in life. Now, I have Fairy to help me achieve squeaky clean dishes always, whether I am preparing our home meals or catering a dinner party.”

The product, whose brand name first appeared on a bar of soap in 1898, is said to be a representation of over 50 years of science and innovation that helps families “win”.

“In a world that often pulls people apart, there is one place that brings families together again and again, and that is the kitchen,” Doyle said.

“Even though milk may get spilled and food may get burned, now we can trust Fairy to be there, helping to get dishes squeaky clean.

“As a single drop lasts two times longer than its best-selling competitors, less is needed to get the job done. For me, whoever chooses Fairy wins!”

PG, makers of Fairy, say it lasts two times longer than other best-selling brands, with a concentrated formula that delivers long-lasting suds at a recommended retail price of N400 for 500ml.

P&G serves nearly five billion people from over 70 countries around the world with brands like Ariel, Duracell and Oral-B.