Firm commits to more innovation in advertising industry

7even Interactive, a marketing communication agency, has pledged to drive even more innovation, creativity, and impact in the industry.

Taiwo Agboola, chief executive officer (CEO) of 7even Interactive, spoke at the firm’s 10th anniversary event in Lagos on Saturday.

“If the past ten years were about building, the next ten will be about elevating – more innovation, more impact, more fearless creativity,” he said.

“We will continue to push ourselves to be better; to think differently; and to stay intentional about everything we do.”

Agboola assured stakeholders that the milestone is just the beginning, as the agency remains committed to redefining the advertising landscape and delivering impactful campaigns that drive meaningful connections between brands and consumers.

Reflecting on the agency’s journey, the CEO expressed deep gratitude for the disposition that has fuelled 7even Interactive’s success.

“Ten years ago, we set out with a vision to be more than just another agency,” he noted.

“We wanted to create work that doesn’t just win awards but wins hearts, changes perceptions, and inspires action.

“Today, we stand as a testament to what relentless passion and unwavering dedication can achieve.”

Agboola further stated that the firm, founded in 2015 amidst economic challenges, faced an uphill battle in establishing itself in an industry dominated by well-established players.

“Sometimes, I have to remind myself that we are just ten years old,” Agboola said.

“We made projections that many thought were ambitious, some of which we have achieved, and others we have not, thus we still have a lot of work to do.

“From a modest start, we have grown into one of the country’s leading advertising agencies, but we still push the boundaries, knowing that we still have a lot ahead of us to accomplish.”

He added that over the past decade, 7even Interactive has successfully executed advertising campaigns for several blue-chip companies, winning several prestigious local and international industry awards.