First Bank launches 2024 ‘DecemberIssaVybe’ campaign to help customers access concerts

First Bank of Nigeria (FBN) has launched its 2024 ‘DecemberIssaVybe’ campaign to reward customers with access to exciting events across Lagos.

In a statement on Tuesday, First Bank said the campaign aims to inspire and empower people to create and enjoy thrilling memories by providing fully paid access to highly sought-after concerts, shows, plays, and festivals featuring A-list entertainers.

The bank noted that in light of the tough economic climate, First Bank offers relief for Nigerians looking to celebrate and have fun in December.

“For over 130 years, the premier financial institution has consistently woven itself into the fabrics of the society including its massive support for festive concerts showcasing Africa’s biggest music stars, including Kizz Daniel, Davido, Burna Boy, Asake, Tiwa Savage and many others, creating unforgettable experiences for music lovers,” the bank said.

“The DecemberIssaVybe campaign is all about making memories. It provides a platform for both Nigerians and international audiences to enjoy unique experiences.

“Since its inception in 2018, the FirstBankIssaVybe campaign has delivered exciting moments that people eagerly anticipate each December.

“As we get into the 2024 year-end season, FirstBank has curated an impressive lineup of events for maximum enjoyment through DecemberIssaVybe. The much-anticipated campaign kicked off on Saturday, December 13, at Onikan Stadium in Lagos, featuring the sponsorship of Kenny Blaq’s Reckless Musicomedy Festival.

“Through engaging social media activities, FirstBank distributed free tickets to young Nigerians and entertainment enthusiasts eager to attend the show.

“The event which started in the late afternoon into the night showcased an unforgettable evening filled with laughter and music, featuring performances from DJ Neptune, Kenny Blaq, Aproko, MC Monica, OvyGodwin, and others. Attendees enjoyed a night of laughter, dancing, and vibrant energy.

“The exhilarating festival merges the dynamic worlds of music and comedy, highlighting Africa’s impressive creative entertainment scene.

“Alongside renowned comedians, many emerging talents were given the stage to showcase their skills, receiving enthusiastic applause from the audience.”

According to the bank, the festival’s theme centres around a positive interpretation of recklessness, celebrating courage, creativity, and authenticity.

FirstBank added that it enhanced the festive atmosphere with a fun booth, where attendees engaged in trivia games, received mementoes, and took photos.