Google Trends to discontinue email subscription service from October 29

Google Trends, a platform that tells what people are searching for in real-time, says it will discontinue its email subscription service starting on October 29.

In a statement sent to its users on Monday, Google said trend notifications delivered via email will no longer be supported after the stipulated date.

Also, the company said users will lose the ability to create new trend alerts using the Google Trends subscription page.

“We’re writing to let you know about some upcoming changes to Google Trends subscriptions,” the company said.

“Starting on 29 October 2024, Google Trends trend notifications will no longer be supported and existing alerts will no longer be sent.

“In addition, creating new trend alerts using the subscription page will no longer be possible.

“You can still copy your subscriptions from the Google Trends subscription page before October 29, 2024 if you wish to keep a record of them.”

This move marks the end of a longstanding feature that has helped millions of users keep track of real-time search trends through customised alerts.

For years, these alerts have provided valuable insights for marketers, journalists, researchers, and casual users alike by delivering trending topics straight to their inboxes.

However, Google said it is offering alternative methods for users who still want to stay on top of search trends.

“We understand this change may affect how you stay updated on trends,” the company said.

“While email subscriptions will no longer be supported, there are alternative ways to access trending information:

“Homepage Newsletter: Visit the Google Trends homepage to sign up for our daily newsletter and receive the latest trends in your inbox.

“RSS Feed: Subscribe to the RSS feed for real-time updates on trending topics.

“We hope these alternatives will help you continue to discover insights on Google Trends.”

While this shift may present challenges for those who depend on custom alerts, Google remains confident that the new alternatives will continue to help users discover insights and stay informed.