Heritage Bank Limited is enhancing the capacity of ex-housemates of Big Brother Naija reality TV show and other emerging 21st century entrepreneurs at an SME enhancement capacity training programme.
Ejikeme Obiano, head, Solutions and Propositions of Heritage Bank, said the bank was committed to creating, preserving and transferring wealth as a timeless wealth partner to its customers.
He said the bank sees each customer as unique and therefore designs solutions that are tailored to address each customer’s needs.
Obiano also said the bank prided itself as a leader in many fronts such as the first to introduce COT free banking since it came into operation in 2013 as well as being the first to issue transparent cards and wallet sized-mobile POS.
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He also remarked that the bank had put in place HB Concourse offices in Lagos, Abuja among others to enable budding entrepreneurs to access information on SME online as well as hold business meetings in a bid to reduce overhead costs at the beginning.
Some of the ex-BBnaija housemates that graced the event include Offiong Edet Anthony (Thin Tall Tony), Ese Eriata (Ese), Ekemini Ekerette (Kemen), CoColce Sowode (Coco-Ice), Gifty Powers, Uriel Ngozi Oputa (Uriel), Miyonse Oluwaseyi (Miyonse) and Somadina Anyama (Soma).
Also speaking, Raliat Oyetunde, a principal SME Consultant to Heritage Bank, listed some key qualities that would enable budding entrepreneurs to run a successful business in the Nigerian economy.
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According to her, one of the qualities that a budding entrepreneur needs to be successful is to have passion for something, adding that it is the passion that will transform that thing to cash.
Oyetunde who also doubles as the CEO of Prinsult Global noted that another quality that an emerging entrepreneur needs to overcome the fear of competition is the ability to disrupt the ecosystem.
She advised the participants that they should be able to determine the need of their target audience so that they can channel their production towards meeting such needs.
The SME consultant explained that the need of the customers must tally with the idea of the business promoter for the two to strike a balance.
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Other qualities, she listed, include identifying a box, that is focused area; idea generation, business model canvass (identifying customer segment you want to appeal to), value proposition, identify channels to be used, customer relationship, key activities, resources and partners, cost structure, building capacity, access to market, mentorship, funding, business registration as well as network opportunities to market the business among others.
Heritage Bank is one of the sponsors of the on-going BB Naija reality show which Katung Aduwak, the first winner of Big Brother Nigeria, said was designed by its creators to attract controversies and create agenda for social discussions.
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