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Highlights of the 51st AAAN AGM/Congress in Abeokuta

July 22, 2024 7:23 pm

From Left: Steve Babaeko, (Outgoing President), Mr. Lanre Adisa (newly elected President) during the handing over ceremony

Abeokuta, the capital of Ogun State, recently hosted prominent Nigerian advertising industry figures for the 51st Annual General Meeting AGM/Congress of the Association of Advertising Agencies of Nigeria (AAAN).

The three-day event was packed with significant activities. Here are the key highlights:

AAAN’s Homage to the Alake Of Egbaland: The first of the activities lined up for the AGM/Congress the courtesy visit to the royal father, the Alake of Egbaland, Oba Adedotun Gbadebo Aremu III. The visiting team, led by AAAN President Steve Babaeko and Vice President Jenkins Alumona, paid their respect to the traditional ruler. It was day of fun and royal blessings for the association members.

From left: President Association of Advertising Agencies of Nigeria (AAAN), Mr. Steve Babaeko; Alake of Egbaland, Oba Adedotun Gbadebo Aremu 111; and Vice President AAAN, Mr. Jenkins Alumona, during a courtesy visit to the Alake’s palace, as part of activities scheduled for the association’s 51st AGM/Congress

Industry Impact and Prospects: Themed “Breaking the Mold – Creativity and National Development,” the AGM/Congress featured a conference session, at which multi-sector experts discussed how creativity can spark a new image of Nigeria in the minds of Nigerians, of the citizens of other countries and lead to national development. While the industry has contributed significantly to the Nigerian economy, experts emphasized the need for compelling stories to foster unity and drive national development.

From left: Mr. Tolu Onile-Ere, Chief Executive Officer, Playhouse Communications; Mrs. Tolulope Medebem, President, Experimental Marketers Associan of Nigeria (EXMAN); Mr. Femi Odugbemi, CEO, Zuri 35 Media; Chichi Nwoko, CEO, WHAT Media Group; and Tunde Shobanjo, Group CEO, Insight Redefini Group, at the 51st AGM/Congress of the Association of Advertising Agencies of Nigeria (AAAN).

Stewardship Report by The 19th Executive Committee: Outgoing AAAN President Steve Babaeko, presented the scorecard of his leadership team, highlighting that he is handing over a stronger association to the incoming leadership. During his two terms, he stated that the association overcame several challenges, strengthening the bond among members. The achievements of his team include fostering diversity and inclusion with the appointment of the first female director and launching AdCademy in partnership with Henley Business School. Additionally, he said AAAN has been actively involved in the “Brand Nigeria Campaign,” set to begin in October.

A New AAAN Leadership Team Emerged: At the climax of the AGM, members elected a new leadership team. Lanre Adisa, Managing Director/Chief Creative Officer of Noah’s Ark, was elected President of AAAN. Adekoyejo Abiola of Imaginarium was elected Vice President, and Sola Adegorioye of Creativexzone will serve as Treasurer. Other board members include Fumibi Fayo-Adeleye of Prize Communications as Publicity Secretary and Sam Ochonma of The Hook Creative Agency as Assistant Publicity Secretary.

From Left: Steve Babaeko, (Outgoing President), Mr. Lanre Adisa (newly elected President) during the handing over ceremony

Special Recognition: The 51st AAAN Gala and Award Night celebrated the industry’s brightest talents and legends. Popoola Oluwatobi of The Hook Creative Agency and Williams Jonah of SO&U received the Rising Star Award, while Kayode Olowu of OneWildcard won the Trailblazer Award. The Legend of Advertising Award went to Mr. Tunde Thanni, Managing Director/CEO of Explicit Communications; Elder Chris Doghuje, former Chairman of the Advertising Practitioners Council of Nigeria; Otuna Tunde Adelaja of Rosabel; Elder Dele Adetiba, former CEO of Lintas; and Mrs. Omowunmi Owodunni, former Managing Director of STB-McCann.