Inspired by the beauty of random signals with the power of time series distributed over different frequencies, the synergy in which algorithms are used to create digital images that bring about the pixels of a “white noise image” formed the base for IAMISIGO’s Resort 2015 collection.
“Going back 15 to 20 years ago when we sat in front of the non-remote televisions then, waiting for a programme to start, all I remembered was staring into the movement of the black pixels and wondering why they were confined to this box,” artistic director, Bubu Ogisi, said of the collection.
After the splashy, bold colours of the past few season, the team decided to opt for a much more cleansing palette with head-to-toe stripes and clean black and white looks for resort.
The independent random variables, typically the black pixels on a white background, were transformed into stripes for this resort season.
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The rectangular grid inspired the rectangular shaped Bubu shirts, Bubu crop and Bubu Dress.
The slits, along with the mesh detail and uneven side pieces, were inspired by the sequence of serially-uncorrelated random variables with a zero mean and a finite variance.
The uniform probability distribution formed the base for all the oversize pieces sticking to our core brand values of being minimal but yet audacious.
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The irony of such scientific contrast for something commonly seen to be “nothing” gave the team the right rules to create their Resort 2015 collection “White Noise”.
In Brief:
Collection name: White Noise
Colour story of Collection: Black, white and brown.
Fabrics and Prints: Stripes and plain fabrics in Moroccan Crepe, Cotton and Chiffon
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Lookbook credits:
Photography: Bernard Okulaja
Makeup: D’artiste by Dodos
Creative Direction and Styling: Bubu Ogisi for BOFC
Model: Lizzie Itunuayo
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