The Anambra State Signage and Advertisement Agency (ANSAA) says campaign materials for candidates seeking to contest the 2023 elections require a permit before they can be displayed.
In a letter dated August 10, 2022, and addressed to political parties, the agency said a permit fee will cover all advertisement materials expected to be used for candidates in the state.
According to the letter by Tony Ujunuonu, managing director of ANSAA, the fee is exclusive of paid advertisement in the media.
“The campaign leading to the election of officers for all political positions for 2023 are around the corner. Anambra State Signage and Advertisement Agency (ANSAA), the Agency in charge of these and other advertisement and signage essentials, wants to bring some important information to your notice,” the letter reads.
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According to ANSAA, there is a fee for “general campaign”, which covers “permits to run campaigns using posters, public address systems, banners, fliers, buntings, T-shirts, caps and sundries in locations across the cities, villages and communities” in all LGAs of the state.
For candidates contesting the presidency, the permit fee is N10 million; senate, N7 million; house of representatives, N5 million; while for state house of assembly, it is N1 million.
The letter also has fees for “statutory costs”, which are described as “out of home media and mobile advertising”.
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The statutory costs are fixed as follows: 48-sheet billboard, N100,000; spectacular billboards, N500,000; gantry displays, N500,000; irregular shaped billboards, N100,000; branded vehicles, N50,000; while N5,000 has been fixed for branding tricycles.
The agency added that materials listed under the “general campaign” can only be “deployed by a registered advertising practitioner”, after the advert content has undergone vetting by the Advertising Practitioners Council of Nigeria (APCON).
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