Insight Redefini bags multiple awards at Lagos advertising festival

Insight Redefini, an integrated marketing communications outfit, was the most awarded firm at the Lagos Advertising and Ideas Festival (LAIF) 2023 awards ceremony.

The group and its agencies — Leo Burnett Lagos and Insight Publicis — were recognised for their innovative campaigns for major brands at the just concluded awards ceremony.

Insight Redefini was awarded 18 gold, 20 silver and 19 bronze awards.

The company also won the grand prix, which is LAIF’s most prestigious award given for an outstanding creative concept that redefined the industry standards.

Overall, the Insight Redefini group secured a total of 351 points.

Congratulating his team for raising the bar in creative advertising, Tayo Oyedeji, chief executive officer (CEO) of the Insight Redefini Group, said the company’s triumph underscores its dedication to innovation and impactful storytelling.

“From enchanting narratives of mom-wizards crafting magical dishes with Terra cubes to reviving nostalgic advertising icons like 7up’s Fido Dido and Guilder’s ‘Senior Men,’ and creating new worlds for payment gateway leaders like Moniepoint, our work speaks to our ability to shape and redefine narratives,” he said.

“This recognition fuels our pride and motivates us to achieve even more.”

On his part, Babatunde Shobanjo, group general manager and chief operating officer of the company, expressed his excitement at the win.

“I have never doubted the creative work from our teams. This is simply a testament to our commitment to deliver exciting campaigns for our clients and partners. This is the perfect close to a busy, but rewarding year for our group,” he said.

Also, Sinmisola Hughes-Obisesan, executive creative director, Insight Redefini Group, commended the LAIF jury and board for its transparency.

She thanked the LAIF management board and jury for recognising a campaign “that truly sets a new standard, in both distinct storytelling and excellent crafting”.

Hughes-Obisesan said the creative advertising industry will witness more creative work from the group in the coming months.