Forget about Facebook. It's time to meet Meta. — Reuters
Mark Zuckerberg, chief executive officer (CEO) of Meta, says Facebook and Instagram users will start paying a monthly subscription fees of $11.99 to verify their accounts.
The new subscription service will first begin in Australia and New Zealand this week, Zuckerberg said in a Facebook post on Sunday.
He said subscribers to the service will get extra security on their accounts.
“This week we’re starting to roll out Meta Verified — a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support,” Zuckerberg said.
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“This new feature is about increasing authenticity and security across our services. Meta Verified starts at $11.99/month on the web or $14.99/month on iOS. We’ll be rolling out in Australia and New Zealand this week and more countries soon.”
The revenue-generating move comes months after, Meta’s rival, Twitter launched an $8 monthly subscription service that includes a blue checkmark for subscribers.
Last year, Meta sacked more than 11,000 of its employees, representing about 13 percent of the total workforce.
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The company said the decision would enable it to take “additional steps to become a leaner and more efficient company by cutting discretionary spending”.
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