Jidenna to mark album release with homecoming journey to Nigeria

For the release of his debut album, Jidenna Theodore Mobisson, Nigerian-American recording artiste, will shoot a documentary in Africa.

The documentary produced by BBC International and True Africa, will depict his journey back to his childhood home in Enugu, Nigeria.

Epic Records will also collaborate with Sony Music West Africa and Sony Music South Africa to facilitate Jidenna’s trip to Africa to promote his Long Live The Chief album.

Speaking on the album, Jidenna said: “The record as a whole represents all my experiences of the many worlds I’ve lived in and traveled through from Lagos to Los Angeles.

“Confidently standing at the intersection of high-fashion, globetrotting, activism, and groundbreaking art, ‘Long Live The Chief’ functions as a statement for modern music and culture at large.”

Jidenna will host an exclusive album launch event in conjunction with TRACE TV, featuring a live performance at the newly opened Hard Rock Café in Lagos.

“Never before have our divisions collaborated on something of this magnitude, but we are a global brand with a deep commitment to celebrating artists on the continent and throughout the African diaspora,” says Sylvia Rhone, president of Epic Records.

“And we are so excited to begin this journey with someone as uniquely talented and as special as Jidenna”, Rhone added.

The singer will also conduct interviews with radio stations and lifestyle publications in Nigeria before heading to South Africa.

“Launching an album like this is massive, but I wouldn’t want to do it any other way. The road ahead is long, but like the song says, chief don’t run,” the 31-year-old rapper said.

Since bursting on the scene in 2015 with his Grammy nominated debut single, Classic Man, Jidenna has been blazing a bright trail in the worlds of music and fashion.