Muvmnt Studio launches podcast honouring Abiodun Shobanjo’s legacy

Muvmnt Studio has launched a podcast honouring the legacy of ABiodun Shobanjo, the chairman of Troyka Holdings.

In a statement on Wednesday, the company said it hosted an exclusive cocktail event to unveil a podcast series, tagged, ‘BB Uncovered: An 80-Year Odyssey’. 

Muvmnt Studio said the podcast serves as a tribute to Shobanjo’s trailblazing contributions, highlighting his impact on Nigeria’s marketing, advertising, and security industries.

The statement said guests at the event enjoyed exclusive previews of the podcast and heartfelt tributes from industry legends and thought leaders — underscoring Shobanjo’s profound influence on individuals and the corporate landscape.

“Fondly referred to as “BB” in close circles, Dr. Shobanjo’s achievements include founding trailblazing companies such as Insight Communications, now Insight Refini, Quadrant MSL, All Seasons Zenith, Halogen Group amongst others,” the statement reads.

“His contributions have transformed Nigeria’s marketing communications and security sectors while inspiring generations of professionals.

“The event brought together an esteemed gathering of marketing legends, industry leaders, media icons, communications experts, family and friends who featured in the series.

“Notable attendees included luminaries like Sir Steve Omojafor, Dr. Yemi Ogunbiyi, Steve Babaeko, Lanre Adisa, and other prominent stakeholders, all celebrating a man whose visionary leadership has redefined industries across Nigeria and Africa.

“The three-part podcast series, now streaming exclusively on Muvmnt Studio, takes listeners on an inspiring journey through Dr. Shobanjo’s life from the lens of those privileged to experience him.

“It features deeply personal narratives from family, close friends, trusted allies, and professional peers.

“The series provides a rare and intimate insight into the challenges, triumphs, and principles that define his enduring legacy in marketing, advertising, and beyond.”

Speaking at the event, Tosin Adefeko, chief executive officer (CEO) of AT3 Resources at the Muvmnt Agency, described the podcast as more than just a series, calling it a tribute to resilience, innovation, impact, and the relentless pursuit of excellence.

“It’s an opportunity to celebrate a visionary whose leadership has transformed industries and inspired countless lives including mine,” Adefeko said.

The statement added that listeners can delve into stories about Shobanjo’s modest beginnings, his pioneering accomplishments, and his lasting legacy of excellence, mentorship, and contributions to nation-building.