N5m for 50 girls in P&G essay contest

Procter and Gamble Nigeria, leaders in the fast-moving consumer goods, have unveiled a new consumer contest, Always Moving Forward, to help boost girl-child education in the country.

The contest is a part of the activities lined up to launch the company’s new thematic campaign tagged Always Forward Ever.

Open to all girls between the ages of 12 and 18 years, the contestants will answer the question: “Who will you be in 10 years from now?”

The contestants’ answers will come in form of a short profile titled “Me in 10 Years”, and they are expected to articulate their dreams and forecast their achievements in the next 10 years.

The 50 lucky winners to emerge from the contest will be presented with educational grants worth N100, 000 each.

Speaking on the new campaign, Tolu Pogoson, brand operation and integration manager, said the competition is in line with the brand promise of Always sanitary pad to improve the lives of females, especially the teenagers — inspiring and empowering them to achieve a bright future.

“The contest, apart from the rich financial rewards it promises to the winners, is designed to inspire these young girls by providing them with an opportunity to think positively and work assiduously to achieve a bright future for themselves and the society,” Pogoson said.

Corroborating Pogoson, Olatomiwa Akande, brand communications manager, said the aim of the contest is to assist young aspirational females in their quest to attain educational excellence.

She said all intending contestants must register on the “Always Moving Forward” Facebook page to have the address to which their profile entries are to be sent, accompanied with three empty packs of Always Ultra sanitary towel.

“Deadline for the contest is August 15, 2014,” she said, advising interested and eligible females to visit the “Always Moving Forward” Facebook page for further details on the contest.