Nestlé introduces new breakfast cereal

Nestlé Nigeria, a food and beverage company, has added a new breakfast cereal called “Golden Morn Puffs” to its lineup of products.

The company announced the launch on Wednesday at a breakfast meeting with the media.

Speaking at the launch, Aboubacar Coulibaly, dairy category manager, Nestlé said 94 percent of the grains and cereals used in the production of the cereal was sourced locally.

Golden Morn Puffs, he said, is primarily targeted at school-aged children who could suffer impaired physical and cognitive development resulting from deficiency in key vitamins and minerals.

“Golden Morn Puffs is made from maize, millet, oats and soya, and is fortified with grainsmart, a unique combination of vitamins and iron,” he said.

“Food fortification is a strategy that Nestlé has adopted to help address the burden of micro-nutrient deficiency.

“With 50 percent of our portfolio already fortified with micronutrients, the introduction of Golden Morn Puffs breakfast cereal today is another step towards the fulfilment of our commitment to provide healthier, delicious food choices for all age groups, a journey we have been on for the past 57 years in Nigeria.

“We are very happy to announce to you today that the work we have been doing with local farmers for the past seven years on capacity building and grain quality improvement is yielding results.

“Ninety-four percent of the agricultural raw materials for the product we are launching today, Golden Morn Puffs was supplied by Nigerian farmers.”