News Central, Ovation International announce content partnership

Ovation International, the parent company of Ovation Magazine and Television, has entered into a strategic content partnership with News Central TV. 

This collaboration will see News Central exclusively air both past and upcoming high-profile social events by Ovation through its ‘Social Diaries’ segment.

In a statement on Thursday, Kayode Akintemi, managing director and editor-in-chief of News Central, said the deal will elevate the station’s weekend programming by offering viewers a closer look at elite gatherings in Nigeria and across Africa.

“With Ovation’s longstanding reputation for capturing the essence of social events, this partnership is expected to draw a wide audience and significantly boost News Central’s weekend viewership,” the statement read.

Akintemi emphasised that the inclusion of Ovation’s exclusive content aligns perfectly with News Central’s commitment to providing high-quality programming to viewers.

“This partnership will undoubtedly position News Central as the top choice for weekend viewing,” Akintemi added.

Dele Momodu, managing director of Ovation International, expressed enthusiasm about the partnership.

“Ovation has always been a pioneer in celebrating excellence and showcasing Africa’s finest,” Momodu said.

”Partnering with News Central allows us to extend our reach, bringing our extensive archive of social events to a broader audience. We are thrilled about this collaboration and the unique value it will deliver to viewers.”

The partnership is anticipated to offer viewers an exclusive glimpse into the most elite social events, while also strengthening News Central’s reputation as a leading content provider in Africa.