Prudential Financial, Inc. (PFI), an American organisation, and LeapFrog Investments, a specialist investment company, have announced the launch of a $350 million investment partnership to access high-growth markets in Africa.
According to Charles Lowrey, executive vice-president and chief operating officer of PFI’s International Businesses, the new investment vehicle will target life insurance companies in Nigeria and other leading economies, including Kenya and Ghana, to be made over a three- to five-year period.
“This investment expands PFI’s footprint into Africa, a continent that we believe offers tremendous potential for growth over the long term,” he said.
“We are delighted to partner with LeapFrog Investments, given their deep experience in Africa, and their impressive record of success as insurance investors focused on emerging consumers.”
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Doug Lacey, a partner at LeapFrog Investments, said: “The global insurance industry is looking for ways to close the protection gap for millions of people in emerging markets. This partnership will help address that need.
“Nigeria is a very exciting market, ranked in the top three in Africa for growth prospects, alongside Kenya and Ghana. Insurance penetration in Nigeria remains low and we see real opportunities for growth.
“We are delighted to broaden our relationship with PFI, a values-driven partner whom we know well and greatly respect for its global leadership in life insurance, retirement and asset management.”
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LeapFrog companies reach over 51 million people across 21 emerging markets. More than 36 million are emerging consumers, often accessing insurance, savings, pensions or credit for the first time.
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