- On the occasion of International Burger Day (28th May) Glovo reveals trends and insights into burger consumption in Nigeria
- Beef, chicken and suya flavored burgers are the favorites in the country
- Nigerians prefer lunchtime to enjoy a good burger, with 2pm being the peak time.
A new report by Glovo, the multi-category delivery app, has revealed that compared to 2021, burger consumption in Nigeria has grown by 4,928%, making it the biggest increase globally in 2022. The report which was released in recognition of International Burger Day celebrated globally on May 28th also revealed that in 2022, 62 burgers were ordered per day in Nigeria.
Insights revealed that burgers are a lunch option for Nigerians as almost 50% of the daily consumption of burgers was ordered between 12h to 15h, with the peak time at 14:00h. In this same time slot (12-15h), 88% more burgers were delivered in Nigeria than the global average.
“Burgers are one of the most popular foods in the world and for good reason. They are fast, inexpensive, and tasty and it is no surprise that the average consumption growth rate is the highest globally at 4,928%, highlighting the exponential rise in the popularity of burgers in Nigeria. We are glad to support and provide a digital platform for chains and SMEs offering this meal option to consumers which in turn contributes to the overall consumption growth rate in this market.”, commented Lorenzo Mayol, General Manager for Glovo Nigeria.
December was the month with the highest consumption of burgers in Nigeria, which can be attributed to the festive season. Lagos State ranked first in cities where most burger units were delivered in 2022 with Lagos Mainland and Island representing 50% & 38% of the yearly consumption.
The report also revealed that Wednesday is the favorite day for Nigerians to eat burgers. On average, the weekly consumption trend consists of increasing growth until Wednesday, then declining and plummeting at the weekend with the lowest consumption. In Nigeria, the weekend accounts for 39% of consumption (Friday-Sunday). This is interesting as it is just the opposite of the overall trend where the highest consumption is concentrated at the weekend (51%), especially on Sunday.
Beef, chicken, and suya flavored burgers are favorites across the nation. Partners who delivered the most burgers in 2022 include Sweet Sensation, Chicken Republic, KFC, Suya Brothers, Boga Masta, Kobis and Sooyah Bistro. Globally, Glovo has delivered more than 70 million burgers in 2022.
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