Nneka Onyeali-Ikpe, chief executive officer/managing director of Fidelity Bank Plc, has unveiled a seven-point agenda to improve operational efficiency and expand the lender’s footprints.
In a statement on Sunday, Onyeali-Ikpe said the agenda is focused on brand architecture, brand building and refresh, talent development and transformation, product and service delivery, agility and performance discipline, digital transformation, and regulatory compliance.
In May 2021, the management had announced plans to make Fidelity Bank one of the tier-1 banks by 2025 and achieve a 7.5 percent total market share of deposits in the same year.
Onyeali-Ikpe said her sight is fixed on positioning the bank as one of Nigeria’s leading financial institutions, leveraging automation and robotics to replace manual and repetitive processes.
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In attaining the set objectives, the CEO said the bank would embark on an innovation drive to increase profitability and competitiveness, raise awareness of its brand, create a high performing and empowered workforce.
She added that Fidelity Bank would also build brand loyalty through personalised and seamless customer experience delivery, develop an end-to-end digitisation, boost performance discipline, and drive aggressive market penetration and business diversification.
“Other initiatives geared towards deepening growth include; accelerated play in the SME segment, renewal of institutional banking, and drive for transaction-based propositions in corporate banking,” she said.
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“With this seven pronged agenda, Fidelity Bank is well on its way to leading the sector while revolutionising Nigeria’s financial landscape.”
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