L-R: Head of BTL Marketing, BetKing Nigeria, Oludare Kafar; Managing Director, PalmPay Nigeria, Chika Nwosu; Managing Director, BetKing Nigeria, Gossy Ukanwoke; and Sofia Zab, PalmPay Global GMO at the official sign-off of the PalmPay x BetKing Goals Galore campaign in Lagos.
Leading fintech company PalmPay and prominent gaming platform BetKing have announced a brand partnership to help grow the responsible gaming industry in Nigeria.
Today, the brands are launching a collaborative “#PalmPayxBetKing Goals Galore” campaign to reward dedicated sports fans with exclusive discounts and promotions this ongoing football season. The joint promotion is set to run from March 13th to April 12th, 2024.
During the campaign, users will enjoy a 10% discount on BetKing deposits made through the PalmPay app. Fans will also be rewarded with 1 million Naira in cash prizes all through the 4 weeks campaign in competitions hosted on both brands’ social media pages. Details on how to enter the competitions can be found by following the #PalmPayxBetKing hashtag on Instagram and X, formerly Twitter.
Commenting on the partnership, Manager Director of PalmPay Nigeria, Chika Nwosu, noted “This collaboration embodies our commitment to providing value to Nigerian consumers and reinforces PalmPay’s dedication to enriching the lifestyle of our customers by providing them with a reliable payment platform that helps them save as they spend. We are excited to reward our users and urge everyone to take advantage of this fantastic opportunity.”
Also speaking, Managing Director of BetKing Nigeria, Gossy Ukanwoke, stated “We are excited to venture into this collaborative initiative with PalmPay. This partnership signifies a strategic alignment of our brands, leveraging our strengths to craft a distinctive and engaging experience for our diverse users.
“We firmly believe that this co-marketing campaign will not only elevate customer satisfaction but also establish new industry benchmarks. BetKing has consistently championed responsible gaming through diverse campaigns, placing a significant emphasis on the mental well-being of our consumers. Moreover, we are proud of our ongoing commitment to community outreach and giving back.” He added.
About PalmPay
PalmPay is a leading Africa-focused fintech platform committed to driving economic empowerment in Africa. Through its reliable, user-friendly, and inclusive suite of financial services, PalmPay brings top-tier products into the pockets of everyday Nigerians. With this, we are able to drive financial inclusion.
PalmPay offers money transfers, bill payments, credit services, and savings on its app and via its mobile money agents. Since launching in Nigeria in 2019 under a Mobile Money Operator license, the platform has grown to over 30 million app users as part of its cashless payment ecosystem.
About BetKing
BetKing is a leading sports betting and entertainment company that provides online services in Nigeria and South Africa, along with agency services in Nigeria. The company offers a diverse range of services, including sports betting on various sports such as football, hockey, cricket, tennis, basketball, and more. Additionally, BetKing provides cutting-edge virtual games, including the exclusive Kings’ League and Colour-Colour.
Beyond its online offerings, BetKing extends agency opportunities, allowing individuals to become KingMakers by signing up to deliver offline betting services to customers. Positioned as a KingMakers company, BetKing emerged through a strategic evolution, driven by the commitment to deliver enhanced value to its customers.
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