How to quickly set up a business blog

BY CHIOMA IWUNZE IBIAM

You will probably notice that blogs have become a very integral part of business digital marketing strategies. When blogs first started appearing on websites, a lot of people were not sure how best to use them.

You saw websites where the business owner would tell you about their latest holiday or even what they had to eat the evening before! Now maybe if you’re a chef telling people how you created that meal, then that could be a good marketing method but if you are a builder then it really isn’t. If people went to your website to find out about your building services they are not likely to be interested in what you had to eat.

The key message here is that you need to create content for your blog that is useful to your target audience. So if you are going to go through the trouble of designing and publishing a website, it is important to ensure you put equal effort into getting the content right. A effective marketing method is creating SEO friendly content; so it is extremely important for Website owners to have a deeper understanding of the mechanisms of search engines. Visit this website for more information on SEO.

There are so many different options available for getting set up with a website. In fact, narrowing these options down to the one can be a herculean task. Different factors will influence your options and choice solutions. For example, if you have no money to spend on your blog then you will be looking for a free website or the cheapest available option. Now just to make you aware, free web hosting is great for some people but some businesses can never thrive while using it. Why? Because with free web hosting, you are unlikely to get the same levels of performance and professionalism that you will with paid hosting options.

But if you are looking to get a blog launched really quickly with minimal effort then a free website like wix.com is likely to be a very good option for you. The other thing that you get with free web hosting is a website building tool, which for inexperienced people looking to set up a website for the first time, will be really helpful. So when you go to wix.com, or whichever free website you choose, you will need to set up an account and then you are ready to create your first website.

You have the option to select from a set of predesigned templates that already have a lot of the key elements of your website set up for you. Really, all you’re going to have to do is customise the website to reflect your own content and select your own colours. You can upload your own logo and any images you want to use, or you may find a template that already has the type of images that you want to use to convey your business services.

The beauty of using a free website like this is that it is geared around people who don’t have any web design background. So you will not need to understand how to code, or anything overly technical, everything is made as easy and straightforward as possible for you. You can choose different backgrounds, you can choose the page layouts, basically there is quite a lot of choice for you to customise the website for your business.

You do not even have to create lots of pages; you might just want a homepage and a blog page. This will make it even quicker for you to get started writing your blogs. So once you’ve uploaded your logo and all content that you want on your homepage, not forgetting to add your contact details, you are ready to write and publish your very first blog.

Remember that using plain, long blocks of text can be very disengaging for website users (or readers) so try and break up any text with formatting like bullet points, subheadings etc. You can use images and other engaging content formats to bring your blog to life. Make sure that the topic you choose is something that will resonate with your target audience, something that they will be interested in and that will help them in some way.

Once you give your audience, useful guidance they will see you as an expert in your field and they will be