Real estate firm targets Nigerians relocating from Europe

Bisi Onasanya, the Chief Executive Officer (CEO) of The Address Homes, says the company offers luxurious edifices that are affordable and are of international best standards.

Onasanya was speaking during a media tour of some of the company’s construction projects in Lagos.

According to him, the real estate company, which has structures in Banana Island, Ikoyi and Lekki, is determined to build exceptional homes with high class finishing.

With a mission to change the face of real estate in Nigeria, Onasanya said the company will cater for middle class buyers in order to create a mixed development housing that people can afford.

“In terms of strategic direction, we’ve had comments from people saying that only rich and affluent people can afford our houses,” he said.

“We do have plans to move that a little bit to the slightly lower segment of the middle class, somewhere around Ajah, between the second toll gate and Ajah, we have about 75 hectares of land somewhere around there with CFO.”

He said The Address Homes is different from its competitors because it makes provision for a conducive environment that resonates with people relocating from abroad.

“So we see people who try to relocate from abroad, maybe from Canada, from the US, from the UK or maybe from Europe and there is a minimum standard of living that they’ve been used to. They like to enter a home and there are basic things that they like to see and in the environment they like to basically see and we found that missing to some extent,” he said.

“First and foremost, we found out that people laid in flats, developers built flats, but we also found out that when you live in flats, some elements of privacy are denied, you come out of your bedroom, you enter the sitting room, and people who are used to living abroad are used to living in multi-level structures so we chose to do things differently.”

Speaking on the payment plan, Onasanya said the company has made provision for flexible payment options for its customers.

He said the real estate company always takes into consideration cash flow of buyers who intend to move in before they complete their payments.

“I will tell you that we are very competitive in terms of pricing but more importantly, we are very flexible in our payment options, we allow people to dictate to us within a particular time frame how they want to structure their payment during construction,” he said.

“Oftentimes, people ask us when they are discussing, what is the payment plan? I would say what’s important is for you to spread the payment through the construction of the project.

“Let us know what is convenient for you, and we tailor it towards that because your cash flow is different from my cash flow. We’ve instances where we’ve completed a project, people have difficulties making up the final payment, they make special requests for us to allow them to move into the property without completing.”

Some of the ongoing projects inspected by journalists were The Luxuria, Dan & Dan Apartments and Wemabod Estate, all located in Ikoyi.

The Luxuria situated on Alexander road, Ikoyi, sits on a land area measuring approximately 4890SQM and it’s made up of two towers.

According to the company, upon completion, the project will change the the skyline of Ikoyi and will comprise of 58 different luxury homes ranging from 5 bedroom penthouses, 4 bedrooms Maisonettes and 4 bedroom apartments.