Rita Dominic, the Nigerian actress, has partnered with Miyen Foods to promote Nuden Poundo, a health-conscious food product in Nigeria.
The partnership was announced at a press conference held at Landmark Event Center in Lagos on Thursday.
Imuetinyan Nosa-Osarumwense, CEO of Miyen Foods, said Nuden Poundo was created to address the health concerns often associated with traditional African dishes.
She added that the ingredients not only contribute to overall health but also offer sustained energy, aid weight management, and reduce cravings.
“When it comes to high blood pressure, diabetes and other health issues, or just staying healthy and maintaining a healthy waistline, the first thing you are told by your doctor is to stop eating the regular African foods, because they are full of unhealthy carbs and starch that overwhelm our bodies with sugar, which then goes on to cause different serious health issues,” she said.
“We at Miyen Foods saw this and did something about it. We formulated the Nuden Poundo, using the best and healthiest ingredients. The Nuden Poundo is the kind of food your doctor has always been advising you to eat so you can stay healthy, fight or manage health issues or just fortify your whole body with the right nutrients, so you can perform at your best.
“The Nuden Poundo is made with ORGANIC whole grains and seeds, root vegetables and psyllium husk, all packed with several natural goodies, no hormones ruining additives or preservatives.
“The Nuden Poundo ingredients contain nutrients that are good for the entire body, heart, brain, hormones, skin, digestive system and more… These ingredients won’t spike your blood sugar or blood pressure.
“You don’t feel heavy or weak after eating The Nuden Poundo, instead, you will feel light, energetic, and ready to face your day and tasks. You will also stay full for longer, helping you avoid cravings and overeating, which means you will be able to lose or manage your weight.”
“The Nuden Poundo is good for everyone, even children, because it is an easy, familiar, and delicious way to get the necessary nutrients into the body. You don’t have to avoid ‘swallow’ anymore for whatever reason. ‘Swallow’ can now be considered a healthy and weight-loss food because of The Nuden Poundo.”
Explaining the choice of Dominic as the brand ambassador, Olanrewaju Adebowale, a representative of Miyen Foods, said the actress “perfectly embodies the kind of personality fitting for representing the brand”.
In her statement, Dominic expressed her excitement about joining forces with Miyen Foods.
She also described Nuden Poundo as a revolutionary health choice, not just for its nutritional value, but also for its inclusivity of diverse dietary needs.
“I am thrilled to join hands with Miyen Foods in promoting Nuden Poundo,” she said.
“For years, I have been passionate about health and wellness, and I understand the challenges many face when it comes to finding healthy African food options. Nuden Poundo is a game-changer. It is nutritious, delicious, and can be enjoyed by everyone, from children to adults with dietary restrictions.”
Niyen Foods was founded in 2023 and has its headquarters in Lagos.
Aifuwa Victor Osemwenkha, a representative of the company, said the products, including Nuden Poundo, are available both online and in select stores across the United States.
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