SaharaReporters rebrands

Whistle-blowing website, Sahara Reporters, has rebranded in a major move to “enrich user experience”, the publishers said in a press statement.

The New York-based website owned by Nigerian activist, Mr. Omoyele Sowore (pictured), unveiled its new look on Thursday.

The statement said Sahara Reporters Media Group has “launched the new saharareporters.com – a move that predicates the news platform’s complete rebranding for web and mobile”.

The group said as Sahara Reporters continues to grow, “the brand continues to promise its readers a premium experience, a wide reach of stimulating and relevant content, and as always, everything Africa”.

It is a major landmark in the history of the organisation which was founded in 2006 to encourage “citizen journalism” and expose corruption in government.

Sahara Reporters reached one million Facebook likes in June, and currently has 300,000 Twitter followers.

It ranks at No. 28 of alexa.com’s most visited websites in Nigeria.