Scholars, experts eulogise new book ‘impactful public relations in customs management’

The Nigerian Institute of Public Relations (NIPR), Centre for Crisis Communication and scholars, have commended a new book “Impactful Public Relations in Customs Management” at the unveiling during the 2nd Economic Confidential Public Lecture in Abuja.

The 12 chapters offer guidance on effective public relations practices, covering various topics, including stakeholder engagement, media relations, event management, social media engagement, crisis communication, lobbying, corporate social responsibility, and reputation management.

The publication, by Kabir Abdulsalam and Maryam Na’Allah (of PRNigeria and Spokespersons Digest), has a blurb by Vice President Kashim Shettima who said: “This book demonstrates how effective PR strategies can drive positive change and bolster reputation as exemplified by Nigeria Customs Service CG Bashir Adewale.”

Ike Neliaku, NIPR president, praised the book’s clarity and use of real-world examples, making it an essential resource for PR professionals, customs officials, communication students, researchers, and others interested in understanding the role of public relations in leadership and management.

Chris Olukolade, the Chairman of CCC, hailed the innovative leadership of CG Adeniyi, a Fellow of the NIPR, who has leveraged public relations tools to elevate the customs service and inspire budding communicators and leaders on the importance of strategic communication.

“This is a comprehensive guide to effective communication strategies, with practical case studies from a respected institution. It will surely equip readers with valuable tools for effective public relations practice,” Olukolade added.

Reviewed by Okey Ikechukwu, the book highlights Adeniyi’s achievements in leveraging public relations to elevate the Customs Service. In his remarks, Ikechukwu recommends it to faculties of mass communication, business, public administration, human capital development and leadership institutions.

Okechukwu, represented by Maginagin Editor (North), The Nation, Yusuf Alli, said: “Mr. Adeniyi is a testament to the ‘God Factor’. He has dedicated his life to refining and reshaping the Customs Service, This book is an engaging account of how public relations and customs management intersect, offering valuable lessons.”

Sule Yau Sule, senior lecturer of Mass Communication, Bayero University Kano, described the publication as proof to the Comptroller General Adeniyi’s impactful legacy and serves as an inspiration for future leaders in using public relations to drive transformative changes.”

Yushau Shuaib, CEO of Image Merchants Promotion Ltd, PRNigeria/Spokespersons Digest publishers, said: “The book is a complete guide to successful PR strategies. The authors explored key elements, including media relations, crisis communication, and social media engagement, using practical case studies from the CG.”