‘She’s the ideal candidate’ — coalition endorses Nkechi Balogun for NIPR president

The Alliance of Frontline Public Relations professionals says Nkechi Balogun is the ideal candidate to become the national president of the Nigerian Institute of Public Relations (NIPR).

In a statement on Saturday, the alliance, a coalition of leaders in the PR industry, said the institute needs a president with a deep understanding of the privileges and problems of the profession.

The alliance comprises 22 professionals from various PR firms.

The 2023 annual general meeting and election of new executive members of the NIPR will be held between August 23 and 25 in Abuja.

Balogun, a fellow of the institute and former chairperson of the Lagos state charter of the NIPR, is contesting the position of president against Ike Neliaku, chief executive and vice chairman of Rightangle PR.

“Her track record of accomplishments, strategic insights, and commitment to raising the standards of PR has earned her the unwavering support of this influential coalition,” the statement reads.

“NAB is a multi-talented luminary within Africa’s PR industry, boasting a wealth of experience spanning more than two decades across diverse facets of the public relations and training consultancy landscape.”

Speaking on behalf of the coalition, Odion Aleobua, convener of the group, said Balogun has a great understanding of clients’ perspectives and provides resourceful solutions to administrative challenges.

“At this critical juncture in our industry’s development, we need a leader who not only understands the evolving dynamics of communication but is also dedicated to fostering collaboration, growth, and ethical standards in PR practice,” Aleobua said.

“Nkechi Ali-Balogun’s demonstrated passion for PR, her emphasis on continuous learning, and her inclusive approach make her the ideal candidate to lead NIPR into a new era of excellence,” said Israel Jaiye Opayemi, president Public Relations Consultants Association of Nigeria (PRCAN).

“Nkechi’s journey has led her to the helm of NECCI Consulting, where she serves as the principal consultant and CEO.

“The alliance emphasises Nkechi Ali-Balogun’s ability to bridge the gap between traditional and digital PR practices, ensuring that the profession remains relevant and effective in an ever-changing media landscape.

“Her commitment to nurturing emerging talents and her dedication to creating a more connected PR community align seamlessly with the coalition’s values.”