Sound Sultan: Nigerian music industry has come to stay

Sound Sultan, one of the nation’s leading pop artistes, says the music industry has not only taken its rightful position in the society but has transformed to a cash cow.

The award-winning star said unlike the past when musicians struggled, the industry has become a money-spinner that “you can’t even joke with”.

“I’m very happy that this industry has gradually taken its rightful position. It is quite remarkable that the sector is such a bankable industry,” he told NAN on Friday.

“I’m sure in the music industry we are raking in billions every year, which is not a joke.

“The music industry I knew way back was struggling. It was not even considered in the scheme of things.

“We were just there, trying to break through to the ears of the people in Nigeria. We were competing with foreign content massively the foreign content was 80 per cent, and we were 20 per cent.

“Now, even parents are advising their kids to go into music. They now understand that music is a business.

“It is a multi-billion dollar business that you can’t even joke with.”