Super Eagles to get new kit sponsor

Idris Adama, Nigeria Football Federation (NFF) director of marketing, has disclosed that the Super Eagles will secure a new kit sponsor by April.

The quest for a new kit sponsor follows the expiration of Adidas contract with NFF in December 2014.

Now, Adama on Monday in Abuja said that aside the Super Eagles adequate planning was being made to ensure that other national teams were captured in the deal.

“Though the contract has come to an end, we have a grace period which we need to play around with and within the grace period we will still be wearing Adidas and within that period, we will get a new sponsor,” he told NAN.

“At least before the end of March-April, we should be able to launch something new into the market; we are working hard to get there and we will definitely get there because the Super Eagles and the other national teams are great brands in the world’s football market.

“Despite the fact we not in the Africa Cup of Nations, we still remain the champions of Africa until a winner emerges from the on-going AFCON.”

Adama said the sponsorship deal would have been sealed by now were it not for the leadership crisis in the football association.

“We have a lot of companies across the globe that has expressed their readiness to take over the Nigeria Super Eagles as kit suppliers, but we are weighing the options,” he said.

“We are looking at the best way of getting the best out of what we have at hand at the moment. What we need is quality brand and for us to be partnering with any quality brand in the world, it’s also an advantage to that kit partner because we are the best thing that has happened to football in Africa.

“In every business there should be financial valuation; we should be able to look at the financial positions of what the partnership is going to look like. Apart from the monetary aspect, we need a brand that we can (use to) mutually develop football together and become one of the best in the world; not everything is about money.

“We need kits for all the 10 national teams; not every team in Africa has the number of teams that we have, so you should understand that the volume of kits we require from one single kit company is big.”