The Ultimate Search 2014 is on!

The search for this year’s ‘Ultimate Man’ will lead the Gulder Ultimate Search team to the deep forest of the ancient town of Aguleri in Anambra State, and will be anchored by its premiere host, Chidi Mokeme.

Unveiling this year edition tagged “The Mission” at a media briefing in Lagos, corporate media and public relations manager of Nigerian Breweries Plc, Edem Vindah, revealed that the forests of Aguleri in Anambra East local government is where the selected young Nigerians will  be going for an exciting search to retrieve the cube.

The last two editions (9th and 10th) of the reality TV show were staged in Usaka community in Obot Akara, Akwa Ibom State.

“It’s set to be 28 entertainment-filled days for viewers as they sit back in their homes to watch an original Nigerian adventure TV programme with international class standards to be aired between September 19 and  October 16, 2014,” he said.

Gulder Ultimate Search is definitely not an adventure for the nervous or faint-hearted, as contestants with such traits have no chance of surmounting the hurdles, Vindah noted.

“This year’s entry is free and the selection process will be rigorous with a national spread. The internet-based application process commenced on July 1 and will end on July 31. There will rigorous screening processes in four geographical zones across the federation in the cities of Lagos, Benin, Port Harcourt and Awka.

“There will be a final screening exercise in Lagos to produce the final set of 12 young-adult, strong, intelligent, able-bodied men and women who are determined to go the extra mile to achieve success. And the reward at the end of the search as usual will be fame and fortune.”

A prize of N10 million goes to the ‘Ultimate Man’ along with a brand new Ford Explorer SUV, while  N3 million goes to the first-runner-up, N2.5 million for second runner-up and N1.5 million. All other finalists will be rewarded with cash prizes as well, with the ‘Last Girl Standing’ receiving N1 million and a brand new vehicle.